Does Untappd for Business offer a free trial or free plan?.A majority of Untappd users do not use the app to find beers or to decide where to go-they only open the app after they've gotten to the bar, restaurant, brewery, or beer store.īecause of that, if you're a bar, restaurant, brewery, or beer store, it's likely ineffective to advertise to this audience.Ī bar or restaurant paying for Untappd for Business would be like a car dealership paying to advertise to someone who just bought a new car: the buying decision has already been made, so why pay to advertise to that person?Ī much more effective marketing strategy is getting in front of beer drinkers when they’re deciding where to go.īeerMenus, an Untappd alternative, is entirely focused on this job, and gets you in front of all your beer drinking locals (not just the beer nerds who use Untappd). Untappd is a beer journaling app, so its users open the Untappd app after they’ve drank (or at least tasted) a beer.Īfter is the key word there. When and how do Untappd users use Untappd? Is advertising to Untappd users effective? Untappd is currently seeing growth in other markets-such as continental Europe. If you're in the United States, it's likely that using Untappd for Business will not be as helpful as it used to be (and even that value is questionable). This goes for some non-US markets as well-the number of check-ins in London, Untappd's number 1 market worldwide, declined by 28% during the same time period. The same general trend appears to be true across the US.
In Chicago, its second biggest market, check-ins were down 47%. For example, from 2020 to 2021 check-ins in New York City, its number 1 US market, declined by 46%. Check-ins were undoubtedly booming.īut Untappd usage in the US is now declining very sharply. In the late 2000s and early 2010s Untappd saw explosive growth in the United States alongside other rating and ticker culture apps. Its users "check-in" and rate the beers they've had. Its usage is declining sharply in the United States. Is the Untappd audience growing or declining?
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